Calzedonia Group

Communication Academy
Empower your creative talent

From the planning and creation of communication content to its publication to a worldwide audience, the Communication Academy has trained 10 selected talents, in a stimulating, innovative environment.

The Academy allowed participants to come into contact with both Calzedonia Group Managers and professionals from outside the Group, from the world of Communication, giving them the chance to find out more about different approaches, techniques and experiences linked to the devising, planning and creation of a communication campaign.

Focus & Pillars

A complete, across-the-board programme

AL+POSTO+VIDEO+IN+FONDO

About Calzedonia Group

An overview of the Group and the Brands that are part of it

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The creative campaign

A focus on all the steps, from the design to the post-production of the content

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Event management

Steps and dynamics in the organisation of different types of events

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Public relation

Transmitting information and managing relations

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Online and offline media

Overview and evaluation criteria

Ecommerce

Online strategy

From the Omnichannel project to the use of social media

brand

Talent marketing

From choosing to engaging influencers and celebrities

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Sustainability & Fashion

Towards a change in the fashion system

At the end of the Academy, all the participants presented their own communication campaign, based on two iconic Intimissimi models.

Given the quality of the projects presented, eight of them were given the opportunity to join our Communication & Image Department, immediately making their contribution to the various Brand teams.