calzedonia group

Style Academy
A mix of creativity and commercial vision

Conceived to bridge the gap between fashion schools and the world of employment, the Style Academy has provided aspiring designers with a series of versatile skills.

In addition to the creative development of the collections, the Academy gave the eleven participants the opportunity to learn more about the technical, communicative and creative aspects, and to experience all the fundamental steps involved in devising a collection and coming up with successful items able to satisfy customers worldwide.

Focus & Pillars

A complete, across-the-board programme

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Creativity

From trend research to devising and designing collections: the creation of moodboards, drawing of sketches/garments, use of graphic tools and choice of fabrics to be used.

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Technical skills

How to turn creative ideas into actual garments, from pattern making to manufacture.

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Communication

From sharing projects within the company to external communication strategies for the collections.

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Commercial vision

Data and market analysis: how to interpret commercial data and use them to create successful collections.

At the end of the Academy, each participant had the opportunity to present their own collection proposals, conceived for the brands Calzedonia, Intimissimi and Tezenis.

Thanks to the quality of the projects presented, seven talented new Fashion Designers joined the Group’s Style Offices.