“Throwing things away” has always been contrary to our philosophy

Recycling has always been part of the Calzedonia Group's company culture, and throwing things away has always been contrary to our philosophy. Wastefulness is contrary to all that we believe in, and also contrary to the improvement of company results.

For this reason, we have always tried to encourage recycling and a reduction in the use of precious resources.

In other sections, we have hinted at how we recycle packaging and materials that result from industrial processes, and the general recycling of waste carried out in all our facilities.

Recycling pays, always

Raising awareness along with our partner I:CO

2011Encouraging recycling
2 MLNkg of clothing to recycle

Even in our shops, and referring to our products, in 2011 we have encouraged recycling in collaboration with textile recycling specialist I:CO.

At Intimissimi shops, for example, from February to the end of June and from September to December, we promote a recycling campaign (Recycling Pays), which includes the in-store drop-off of used garments in any material (knitwear, pyjamas, knickers and bras) that are then recycled. In exchange, participants will be given a store credit for each garment dropped off. Other brands, such as Falconeri, have launched similar initiatives to incentive reycling of used items.

From the first Recycling Pays campaign to the end of 2018, our boutiques have collected over 2,000,000 kg of clothing to be recycled.


Another example is the Quid Project (www.progettoquid.it), which Fondazione San Zeno helped develop. The Quid Project hires people with a troubled past or in a precarious situation, helping them re-enter the work force.

Some high-quality yet limited-quantity materials left over in our warehouses after manufacturing is complete are donated to Quid, which then uses them to create fashion collections produced and sold in the brand's boutiques.



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