Calzedonia is the oldest brand in the Group which has given the Group its name and which embodies the essence of the company’s heritage. Since 1986, Calzedonia has offered exciting, innovative hosiery and beachwear trends, combining quality workmanship, style and affordable price points.
In its over 30 years of history, Calzedonia has asserted its DNA as market specialist within a complex, constantly-changing industry, intercepting the demands of consumers and offering original styles with accessories play a leading role.
With over 2,100 stores in 53 countries around the world (almost 600 in Italy alone), Calzedonia’s market presence continues to grow, including via its e-commerce business, currently shipping to 38 countries.
Calzedonia and Julia Roberts
In 2014, the Calzedonia Group launched the brand internationally with a cinematic TV advertisement, entrusting Julia Roberts with the task of emotionally engaging with women and their lives. In 2015, Calzedonia continued to strengthen its relationship with the actress through a series of light-hearted, ironic adverts set inside a sales point.
International campaign
As for beachwear, some of the world’s most famous models have posed for Calzedonia in influential international campaigns. One of the most outstanding, Gisele Bundchen, has helped solidify the brand as one of the industry's most revered points of reference.
Digital activities
Calzedonia is very active online, offering new, engaging digital content that harnesses the potential of new media. On social media in particular, fan bases and brand interactions are constantly on the rise. Thanks to worldwide famous influencers, as the digital ambassador Chiara Ferragni, the brand keeps the community always engaged.
