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Since it was launched in 1996, the Intimissimi brand has conquered the lingerie and intimates market thanks to its particular specialization and style, quickly becoming a leading brand and source of inspiration within the industry.

FOUNDED
1996
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IDENTITY
Romantic and sophisticated

Intimissimi was created to convey sophistication and romance, tapping into unmistakeable Italian style to satisfy the desires and needs of all women seeking comfort, performance and quality, without sacrificing glamour.

Like all brands within the Calzedonia Group, Intimissimi offers a wide range of products, the result of research attentive to shapes and materials, both in its basic and fashion collections. In addition to intimates and lingerie, the brand also offers a wide array of knitwear and nightwear.

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ACHIEVED OBJECTIVES
A winning combination

On-trend products with an excellent price-quality ratio have made it possible for the brand to expand around the globe.

45
COUNTRIES
24
ONLINE STORES
1,518
STORES
496
STORES IN ITALY

Intimissimi's Stores

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Communication
Multi-media campaigns

Feminine Storytelling  

 

In 2017 Intimissimi decided to change its approach, overturning marketing standards for the lingerie industry thanks to narratives dedicated to inspiring, engaging famous women. The roster included successful talents like Sarah Jessica Parker, Irina Shayk, Gisele Bundchen and Chiara Ferragni, unforgettable faces of multi-media campaigns.

 

Intimissimi and Sarah Jessica Parker

 

As of September 2018, the star of Intimissimi's worldwide multi-channel campaign has been Sarah Jessica Parker: a style icon who has made charismatic and personal femininity her hallmark.

The brand has also confirmed its distinct focus on the digital world coupled with millennials, coming to the forefront with greater authority and share of voice on the main social media platforms.

 

Intimissimi on Ice

 

From its founding, the brand has invested heavily in marketing, constantly seeking out new strategies to convey its values. With the aim of promoting international brand awareness and enhancing the Italian soul of increasing brand awareness internationally by showcasing the Italian soul of the brand’s products and the qualities it represents, Intimissimi on Ice had took place between 2014 and 2017, a show that combined dance, professional ice skating and fabulous choreographysurrounded by the one-of-a-kind Verona Arena.