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Signorvino was established to promote excellent Italian wine, especially lesser-known varieties, through modern marketing and a distribution chain that creates a direct connection between producer and consumer.

FOUNDED
2012
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IDENTITY
Regional Italian traditions

With over 1,500 labels all 100% Italian, the brand's chain of wine shops also includes a menu featuring dishes based on regional Italian culinary traditions, offering customers simple, delicious fare.

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ACHIEVED OBJECTIVES
A cheerful experience

The Signorvino brand currently has 15 stores in Italy. These welcoming spaces offer unpretentious tastings, becoming relaxing, pleasant experiences that have been enthusiastically embraced by consumers.

1,500
LABELS
100%
MADE IN ITALY
15
STORES

Signorvino's Stores

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COMMUNICATION
Projects and collaborations

Digital Projects

 

From the beginning of 2018 to the present, a strategic social communication plan has been developed and implemented, which has made it possible to improve the visibility of Signorvino. With the aim of promoting the format in a generic sense, along with activities and promotions, close collaborations have been established with important influencers both in the sector and in other sectors (for example lifestyle, travel, fashion).

 

Media

 

Specialized press is an inevitable reference in the world of Food & Wine: prestigious collaborations have been sought with Gambero Rosso and La Cucina Italiana, key partners and interlocutors for higher communication, aimed at a target group of industry experts.

 

Activities and Events

 

The link with the most important Italian food and wine events is increasingly strong. The synergy with Vinitaly and the involvement for events and conferences during the Wine2Wine and the Merano Wine Festival have been repeated for years. During the course of the year about 1,000 events are held in the Signorvino stores.

 

Projects

 

The Signorvino-Nomisma Observatory has become a reference in the sector. Thanks to a four-handed work with Wine Monitor - Nomisma we spread Italian wine trends every six months. Signorvino has always been attentive to women: consumer, producer and employed in the stores. On 8 March every woman is celebrated with a free glass, while the purchase by the man allows to support the Doppia Difesa Foundation Onlus, established by Michelle Hunziker and Giulia Bongiorno.