20231130_TEZENIS_FITNESS_07_0582_Poster73x124_R220231130_TEZENIS_FITNESS_02_0196_R120231130_TEZENIS_FITNESS_04_0339_A5_R1

Founded in 2003, Tezenis embodies the Group’s cool, innovative soul, always au currant with new trends and social media.

FOUNDED
2003
STILL
IDENTITY
Chameleon-like, on-trend style

Tezenis is constantly evolving and always up-to-date, offering fashion that makes impermanence its strength. The brand’s collections are renewed every four months in order to quickly adapt to changes in styles and tap into cutting-edge trends in the underwear, swimwear, hosiery, knitwear and easywear industry for men, women and children.

Tavola
ACHIEVED OBJECTIVES
An expanding distribution network

Even the expansion of the distribution network proceeds at a rapid pace: over 800 stores in 35 countries (including Italy), and 29 online stores.

35
COUNTRIES
29
ONLINE STORES
827
STORES
379
STORES IN ITALY

Tezenis' stores

Map World
02-502-6
Communication
A young and universal language

Music, the universal language 

To communicate with the Tezenis target market, the brand has consistently chosen the youthful, universal language of music, entrusting the role of brand ambassador to music icons and singers such as Rita Ora.

 

Digital presence at music events  

Not only that, but Tezenis actively participates in and has a presence at important music festivals around the world, such as Coachella, Sonar and Nos Alive, thanks to various digital projects.