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A magical combination of the finest natural fibers, Italian artisan skills and innovative production systems define Falconeri garments.

The Brand, which the Calzedonia Group acquired in 2009, specializes in the creation of extraordinary quality cashmere knitwear for men and women. From the pastures of Mongolia to the stores, Falconeri selects the best raw material, removing any middlemen, caring deeply about every detail, including people and environment.

ACQUISITION
2009
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IDENTITY
The evolution of Luxury

The brand represents the evolution of luxury, specialising in cashmere and superior-quality natural yarns at exceptional prices.

Falconeri believes in long-lasting beauty. In the value of garments to wear and love, combining exceptional materials with Italian know-how to create extraordinary products for extraordinary people, able to recognise the value of timeless pieces.

Our customers prefer quality over quantity, and are able to recognise the value of a piece with an everlasting style

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ACHIEVED OBJECTIVES
Brick-and-mortar and online sales

Currently, the Falconeri sales network includes 74 boutiques in Italy and over 57 abroad. The brand is online in 22 markets, including Italy, the UK and the USA, while aiming for further growth in Europe to meet its internationalization goals.

18
COUNTRIES
22
ONLINE STORES
131
STORES
74
STORES IN ITALY

Falconeri's Stores

Map World
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Communication
Superior-quality cashmere at exceptional prices

Significant investments across all media have helped consolidate brand awareness: press and online campaigns, TV ads, sponsorship deals, digital influencers and an on-going PR activity, as well as high-media-impact in-store events, have contributed to establishing the brand's reputation as a benchmark for cashmere and natural yarns

The common denominator of the Falconeri campaigns is Superior Cashmere, a product of exceptional quality at affordable prices that are highly competitive on the natural yarns market.